Experience Design Award Headquarters

Welcome to Spark, Designers!
Spark’s Annual Official Call For Entry is live. Come on in, join the fun!

We invite everyone to participate—designers, art directors, architects, engineers, teachers, design firms, manufacturers, institutions, ad agencies and entrepreneurs may enter, interact and enjoy Sparking. The world’s greatest designs have a home at Spark.

Spark Experience is focused on Experience and Service Design. It’s about analyzing, designing and improving the user’s experience, from the beginning of the development cycle through design, manufacture, marketing, sales, to the showroom interiors, interfaces, graphics, through service and ultimate disposal. Designing customer engagement employs an all-encompassing, holistic focus. It may be applied to all sorts of users in every system and industry. This exciting multi-discipline endeavor is clearly a mission-appropriate topic for Spark—and an Award we are excited to offer to our community.

Quoting from Wikipedia, “Experience design is the practice of designing products, processes, services, events, and environments with a focus placed on the quality of the user experience and culturally relevant solutions. An emerging discipline, experience design draws from many other disciplines including cognitive psychology and perceptual psychology, linguistics, cognitive science, architecture and environmental design, haptics, hazard analysis, product design, theatre, information design, information architecture, ethnography, brand strategy, interaction design, service design, storytelling, heuristics, technical communication, and design thinking.”

“Service design is the activity of planning and organizing people, infrastructure, communication and material components of a service in order to improve its quality and the interaction between service provider and customers. The purpose of service design methodologies is to design according to the needs of customers or participants, so that the service is user-friendly, competitive and relevant to the customers.”

Process Synopsis
This Award is judged along the same lines as other Spark disciplines—same Criteria, website and registration system. Spark Experience is entirely “virtual.” That is, it is entered, conducted and judged online, over the Spark website. No materials, boards or designs are delivered to Spark–it is all uploaded to the website.

And Always Include the Essentials:
Project Objective
Project Results
Project Background

It’s helpful to the judging process for you to define and identify the sub-category(s) for your entry. Please see the examples below. Point this out clearly at the beginning of your submission descriptions.

Click here for Experience Design examples and category sub-types