This category is for all retail and display packaging designed to increase sales or improve customer experience, including the graphics and copy on the outer package, the physical packaging, in-package materials, documentation, and out-of-box experience, as well as innovations in production, printing, and distribution. Any Package Design may be submitted, including designs previously submitted to Spark competitions. This category is for any professional designer, but not students, who have their own category. Here are some Package guidelines from the highly esteemed designer, Earl Gee, winner of multiple Spark Awards and two-time Spark Juror:
If the package uses greater resources or materials in manufacturing or assembly than what is usually required by a package to protect a product in shipping, show how the solution’s uniqueness, enhanced consumer experience, or increased value in use/reuse can justify the additional resources or materials.
It’s helpful to the judging process for you to define and identify the sub-category(s) for your entry. Please see the examples below. Point this out clearly at the beginning of your submission descriptions.