Christina Tapp, Industrial Design Consultant, Twelve South, Charleston

Christina is a lead industrial designer committed to transforming innovative ideas into tangible realities. Currently, she works as an Industrial Design Consultant for Twelve South, a long-term client and technology accessory company. She plays a crucial role in defining internal design processes to help scale the business. Concurrently, she expands the brand’s portfolio through ongoing new product development, some of which is available in Apple Stores globally. Her experience with a diverse range of companies, from startups to large corporations, has equipped her with unique insights and strategies that significantly enhance Twelve South’s product development.

Previously, Christina led key design initiatives at RJ Reynolds during the company’s transition to new markets like heated tobacco and vapor. Her insights-driven approach resulted in entirely new product architectures set to differentiate the brand. Similarly, at the startup Verdical, Christina advanced a hydroponic system from a garage prototype to alpha units. She also co-authored the pitch deck and business plan, which secured a USFoods test kitchen placement and led to an acquisition offer. Earlier, at award-winning consultancies New Deal Design and Smart Design, her extensive ethnographic research further enhanced her insight-driven design capabilities.

Christina holds a Bachelor of Science in Industrial Design from Arizona State University. She believes that good design distills complexity down to its simplest incarnation, creating intuitive and impactful solutions that are emotionally resonant, improve lives, and bring joy.