Britt Ashcraft, Design Director, Ashcraft Design
Ashcraft Design is an integrated product design and branding firm established in 1986 in Los Angeles. Britt believes that good design is an exercise in restraint. The role of a designer is to reduce to reveal value; only adding that which adds value. Prior to Ashcraft Design, Britt worked designing mobile products for Hewlett-Packard and a few other design consultancies where he was able to hone his craft across multiple industries.
Britt received his ID degree from Brigham Young University and since graduating, he has collaborated with companies such as Adidas, Dell, Vizio, and HP. He has designed everything from dog chew toys to basketball shoes for NBA stars. This allowed him to have a broad understanding of different markets, processes, innovative discoveries and how they can be applied across various industries.