Guilherme Pacher, Consumer Insights Specialist at Whirlpool China.
Gil is a engineer-turned-designer passionate about how consumer centered product design and targeting & positioning can create business impact. As an Consumer Insights Director, he is responsible for implementing product & marketing strategies aiming to increase brand awareness, enhance communication punch & retention and increase customer satisfaction.
When he isn’t working, you’ll find Guilherme reading on the hiking, running, or camping.