Marcel Schreuder, Managing Partner & New Business Director, Springtime Design

Springtime Design: Managing partner, new business director
Marcel, Dutch, graduated in 1995 as MSc at Delft University of Technology – Faculty of Industrial Design
Engineering, and is 50% shareholder of Springtime Holding (owner of Springtime Design). Within the studio, Marcel is the
sustainable urban mobility specialist and advocate.

Co-founder and director of Springtime Design (1995), an industrial design agency based in Amsterdam, The
Netherlands. Springtime is a creative force that creates exciting and paradigm-shifting products, experiences
and brands in the areas of sustainable urban mobility, sports equipment, juvenile products, public design and
brand development.

Marcel has over 25 years of experience with an international client base including Nike, Heineken, Bose, Dell,
Lyft, TIER Mobility and many others. From its Amsterdam studio, Springtime services customers all around the
● Co-founder and CEO LEEV Mobility (2011), a company that develops and markets innovative electric
vehicles. –
● Co-founded (2005), a fully automated bicycle storage and rental system.
● Director of Springtime-USA (2001-2006).
● Co-founded Springtime-USA (2001), the New York based branch of Springtime, with Tucker
● Marcel loves vintage cars, Italy and soccer.