Elena Raho, Co-Founder and CEO of HERE CREATE Ltd.
Elena graduated in Industrial Design at the Polytechnic University of Turin – Italy, and has since developed great passion for lifestyle products creation while cultivating a deep interest in all philosophical aspects of design thinking.
She began her career at Fila and has since then gathered expertise at other major renowned fashion brands such as Adidas and Armani. Early in her career, Elena travlled to China for her work in design and development. She fell in love with Asia and settled in Hong Kong to develop her business venture, teaming up with multi-cultural partners in Europe and Asia.
With Elena’s global perspective on fashion trends and technical know-how in product development, marketing and sourcing, HERE has developed beyond expectations, evolving into a broader platform concept for the future lifestyle and fashion industry.