Younjoon Lee, Professor of Visual Communication and of Graduate Service Design, Hongik University

Dr Younjoon graduated with an MSc in Communication Design from the Pratt Institute and holds her PhD in Design at Lancaster University (UK). She has wide experience in developing brand identity development, service design and design approaches. Her main research interest lies in investigating how design can elevate its role beyond conventional boundaries and better engage with increasingly complex disciplinary situations.

2017- present
Seoul Jung-gu Design: Consultant
2017- present
Korean Society of Design Science: Editors
2017- present
Korea Association of Art and Design: Chairman of Subcommittee
Seoul City Brand: Consultant
2016- present
Korea Service Design Council: Vice President and Editors
Interbrand Korea, Senior Designer / Project Manager
GAID Associates Inc., Creative Director