Chang is a typographer, visual communication designer, and educator. Before joining San Jose State in 2000, Chang was the art director at Seoul Graphic Design Center, Korea Herald Weekly, and Hangilsa publication where he was responsible for leading projects focused on identity design and publication design. Since 1991 he has also taught at several international universities while running his design studio. Chang has expertise in Metamorphic Image Making with Experimental Typography, Visual Identity Design, as well as Mascot Design involving a wide range of corporate and institutional clients. His research on integrating type, sign, and image in conjunction with visual metaphors and methodologies to conceptualize complex ideas has been internationally recognized. Chang also has curated and managed several international design conferences and exhibitions; IDEEC conference and exhibition in San Jose (2019), VIDAK show in London, and Katowice (2018), Creative Space show in Munich (2017), Swiss Poster Show 101 in Seoul (2015), etc.
Chang has published three complete books, written multiple articles, and has held ten solo exhibitions that contain works on extremely diverse experimental subjects in Spain, U.K., Poland, Armenia, Japan, Korea, and the United States. Professionally, he designed several newspapers, magazines, and more than 150 book covers besides creating many successful characters and brand designs in Korea and the United States. Chang has earned numerous awards from national/international competitions. He has also been serving as a Juror of several International Design Competitions such as; Poster for Tomorrow, Granshan, Wow Design Festa, and COW International Design Festival, etc.
For the past ten years, Chang has worked on several typeface designs for Korean and Latin Alphabets as parts of the branding projects. Recently, he designed an official university typeface called SJSU Spartan for the visual identity design system of the new San Jose State University’s branding strategy. SJSU Spartan Roman and SJSU Pride visualize the historical value and pride of the oldest California public institution with innovative and dynamic, modern aesthetics. He also worked for HP computer for their international language font project (Korean Alphabet, Hangul) as an external consultant through Dalton Maag Font Studio in London, England.
Chang’s Clients have included Samsung Electronics, Cooliris, Hyundai Motors, Amazon, Yahoo, Hammer Theatre, Donghwa Bank, Korea Herald Weekly Magazine, Korea IT Network, and Celluon among others. His recent work and research have emphasized dynamic interactive design. His research papers, articles, and works have appeared in various professional conferences and publications including Graphis, Print, How magazine, Baseline magazine, ICOGRADA conference, Granshan conference, AIGA, Logolounge, Monthly Design, MAC World Korea, LG AD Magazine, and VIDAK annuals.