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Print &

Winner - Silver

Competition: Spark:Communication
Designer: Mr. Kit Hinrichs - Creative Director
Design Type: Brochure
Company / Organization / School: Studio Hinrichs
Team Members: Takayo Muroga Fredericks, Designer Delphine Hirasuna, Copywriter Terry Heffernan, Photographer Diane McGauley, Stylist Metaio, Augmented Reality Erik Beith, Sound

Sappi Fine Paper approached Studio Hinrichs to create a promotional brochure featuring MCCOY paper. To highlight MCCOY, we used several different printing techniques throughout the book. The brochure demonstrates the high-end, high-quality appeal of printing, while also illustrating some of the ways that printing can work in conjunction with technology. Some of the techniques used in "Print &" include flocking, spot varnishes and coatings, metallic and florescent inks, acetate inserts, die-cut pages, embossed images, a tipped-in mini-book, and Augmented Reality animations by Metaio.