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UI LABS’ DIGITAL MANUFACTURING AND DESIGN INNOVATION INSTITUTE (DMDII)

Finalist

Competition: Spark:Communication
Designer: Jeannine Colaco - Graphics Associate
Design Type: Graphic Design: Wayfinding, signage, informational kiosks and terminals, environmental
Company / Organization / School: Skidmore, Owings & Merrill LLP
Team Members: Megan Glaves, Graphics Specialist Christopher Quinlan, Architectural Professional Brian Lee, Design Partner Jaime Velez, Interior Design Director

A 60-foot magnetic exhibit anchors the top of the town hall’s long wall. Visible from the outside, this surface will serve as a display space for evolving UI Labs ideas and projects: magnetic exhibits can be changed out as desired. Looking closely reveals that the current storyboard is composed of small hexagonal pixels, 200 of which contain images related to the history of technology. Two sculptural installations in the town hall offer recognition to UI Labs’ partners while demonstrating the capabilities of digital manufacturing. One sculptural installation behind the reception desk acknowledges UI Labs’ elite partners via printed, 3D hexagonal plaques. The second sculptural installation displays the names of university and industrial partners as laser-cut typography at the bottom of the town hall’s long wall. These installations were designed to accommodate growth over time. Wayfinding white stripes guide from the building’s entry to key locations throughout the interior. The stripes were designed to accent the floor’s raw concrete. Each stripe runs along the floor and up the wall of its destination space, intersecting with wall graphics. These graphics use three-dimensional space to add helpful and beautiful elements throughout the facility.