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The Secret of 4°C

Winner - Gold

Competition: Spark:Spring Concept
Designer: Jongwon Won - Student
Design Type: Identity design
Company / Organization / School: Wonkwang University
Website: https://www.behance.net/wonjongwon

The water has a scientific property beyond comparison with any other materials. It is the heaviest when being 4°C in temperature. A specific gravity of it is so mysterious that water, having a temperature much lower or higher than 4°C, becomes light then rise up. People in nowadays intend to be the best in culture, economy, society and other matters. Sometimes, the case that politics and economy are frozen can occur, but the only one, culture flows like a river in 4°C. It is identity and essence of a nationality. The change of it applying external culture is essential in these days, but deterioration in our identity and essence is to break from 4°C and to loose the life of culture. We eager to create a design not to loose the essence of it.