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The Path To Modernity: Mexican Modern Painting

Winner - Spark!

Competition: Spark:Graphic
Designer: Ms. Danne Ojeda
Design Type: Editorial Design
Company / Organization / School: d-file studio
Website: http://www.d-file.com

One of the characteristic features of modern Mexican painting is the development of new artistic means to engage Mesoamerican culture. Inspired by such modern visual representation of Mexican history and legacy, the catalogue has been designed in four sections that resemble a pre-Columbian pyramid. The sculptural end product resulted from the former, also allows the front cover to appear like a canvas mounted in a frame. Words play as colors; letters and drop caps stand up as compositional lines. The book and its pages perform a series of paintings. Dummy video: http://vimeo.com/13990304