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HTC One A9

Finalist

Competition: Spark:Product
Designer: HTC Design Team
Design Type: Product
Company / Organization / School: HTC

With a design language hailing back to the HTC One M7 and carried forward in the M8 and M9, the HTC One A9 incorporates references to the past in the form of a full metal unibody and crisp lines front and back while forging unique identity when it comes to color, material and finish. The A9 features a unique brushed hairline and bead blasted finish that give the surface a unique richness and depth which is expressed in elemental colors and textures from nature including Opal Silver, Deep Garnet, Topaz Gold, and Carbon Gray. Its big screen and a lightweight form fit naturally in a pocket or hand while precision cut edges on the power button provide tactile differentiation between the power and volume buttons.