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Dolby Cinema

Winner - Silver

Competition: Spark:Product
Designer: Dolby Design
Design Type:
Company / Organization / School: Dolby Laboratories
Team Members: Vince Voron, Peter Michaelian, Donald Burlock, Angus McGilpin, Grayson Byrd, eight inc.

Dolby Cinema, a new branded premium cinema offering, will combine powerful new image and sound technologies, including Dolby Vision and Dolby Atmos, in a design created to revolutionize the cinematic experience. The design of Dolby Cinema begins with the basic understanding that the audience is at the center. A timeline of the total cinema experience was developed in order to provide the audience with a period of anticipation and transition before entering the immersive environment of the auditorium. As visitors cross the Dolby Cinema entrance portal, they are first guided along a long, curved hallway immersed in full-height projected imagery and sound, creating a sensory transition and separation from the bright theater lobby into the auditorium. This continuously curved projection path provides a new canvas for movie studios to begin setting the mood and telling their story with a unique image and sound experience before the show begins. The resulting integration of inspired design and the latest technology is a cinema where the stories you love come alive before your eyes in ways you never thought possible. Dolby Cinema blurs the line between perception and reality, between storyteller and audience. You’ll come expecting a show but leave with a memory.