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Philips Sonicare DiamondClean Power Toothbrush

Winner - Silver

Competition: Spark:Product
Designer: Philips Design Consumer Lifestyle team
Design Type: electric toothbrush
Website: http://www.philips.com/design

By delivering ultimate cleaning performance for superior results, the new DiamondClean is the most advanced electrical toothbrush from Philips Sonicare so far. It delivers best plaque removal (4x more plaque removal), best gum health (improves gum health in only 2 weeks) and best whitening results (the only toothbrush proven to whiten teeth by 94% / 2 shades in just 1 week). Special attention has also been put into the embodiment of this very advanced piece of technology. Our goal was to create the most beautiful toothbrush in the world with the most intuitive experience ever achieved.