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TomTom Spark GPS Fitness Watch

Finalist

Competition: Spark:Product
Designer: Walter Hermsen - VP Product Management
Design Type: GPS Fitness Watch
Company / Organization / School: TomTom, Inc.
Team Members: Product Designers & Engineers for Spark therefore, product design consultants, London (www.therefore.com) Martin Riddiford, Technical Director Jonathan Chan, Senior Industrial Designer & Engineer

The TomTom Spark GPS Fitness Watch is unique from other watches in the category because users can listen to their favorite music mixes while tracking their steps, miles and calories burned for an optimal workout. They don’t have to carry their cellphone and single-minded fitness trackers during the workout. With 3GB of on-board music storage, the TomTom Spark holds up to 500 songs. Wireless Bluetooth headphones enable users to cut-the-cord to intrusive and cumbersome wires while listening to music and getting real-time progress updates from the voice coach. TomTom Spark is the latest in the complete line of TomTom wearable fitness technologies. The 24⁄7 activity tracker continuously logs steps, active minutes, distance, calories burned and sleep duration. TomTom GPS tracking provides real-time information including time, distance, speed and pace. Multiple sports modes let users track their activity inside and out, across running, cycling, swimming, treadmill and gym workouts.