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Nook Simple Touch

Winner - Gold

Competition: Spark:Product
Designer: Robert Brunner - Founder / Creative Director
Design Type: Electronic Equipment
Website: www.ammunitiongroup.com
Team Members: Tim Tan

Nook Simple Touch is a digital reading device from Barnes & Noble that uses e-Ink technology, a touch interface, and wireless connectively to create a more immersive and personal reading experience. Designed to emulate the simplicity of a paperback book, the device is capable of purchasing, downloading, and storing digital books and other published reading material in a simple, flexible format. The device has a 6-inch screen, surrounded by a black bezel, with just one obvious button. There’s no traditional touchscreen, instead the e-reader uses zForce technology to locate the position of the user’s finger above the screen. At only 7.48 ounces, the Nook is sleek but durable enough to fit in a jacket, pocket or purse. And its ergonomic, contoured design with rounded corners and soft-touch back makes it comfortable to read, even with just one hand, for extended periods of time.