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Discovery Science - The Human Element

Winner - Platinum

Competition: Spark:Communication
Designer: Mr. Sawoozer Wang - Director
Design Type: Ident

The Human Element a branding asset for Discovery Science – a channel dedicated to making science programming relevant and entertaining. Inspired by Plato's four classical elements, the image spot celebrates the “human” endeavor in the field of scientific discovery – with a treatment that mashes up mythology, philosophy and technology. This promo “actualizes” the thinking/dreaming process that may occur, as we explore the mental world of science. Stylized scientific elements literally burst forth from our protagonist in a seamless series of surreal epiphanies.