Discovery Science - The Human Element
(Winner - Spark!)
Designer: Mr. Sawoozer Wang - Director
Design Type: Ident
Launch Year: 2011
The Human Element a branding asset for Discovery Science – a channel dedicated to making science programming relevant and entertaining. Inspired by Plato's four classical elements, the image spot celebrates the “human” endeavor in the field of scientific discovery – with a treatment that mashes up mythology, philosophy and technology. This promo “actualizes” the thinking/dreaming process that may occur, as we explore the mental world of science. Stylized scientific elements literally burst forth from our protagonist in a seamless series of surreal epiphanies.