Galleries

Back to: Galleries // 2012 Spark:Communication // Discovery Science - The Human Element

<< Previous Entry    Next Entry >>

Discovery Science - The Human Element

Winner - Spark!

Competition: Spark:Communication
Designer: Mr. Sawoozer Wang - Director
Design Type: Ident

The Human Element a branding asset for Discovery Science – a channel dedicated to making science programming relevant and entertaining. Inspired by Plato's four classical elements, the image spot celebrates the “human” endeavor in the field of scientific discovery – with a treatment that mashes up mythology, philosophy and technology. This promo “actualizes” the thinking/dreaming process that may occur, as we explore the mental world of science. Stylized scientific elements literally burst forth from our protagonist in a seamless series of surreal epiphanies.