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Make a Value Yourself : Upcycle

Winner - Bronze

Competition: Spark:Concept
Designer: Mr. Jongwoo Choi
Design Type: Bottle cap
Company / Organization / School: Central Saint Martins
Website: http://www.ryan-j.com

Bottles are constantly produced, used, thrown away and produced again on a daily basis. For those that are not lucky enough to be recycled i wanted to provide an accessory to facilitate the potential to up-cycling. By enhancing the form of the unused bottle into a useful aesthetic brought back to life. The product will empower the user to partake in the social drive to save our environment in their homes in a refreshing and valuable way. As way to nudge the consumer to recycle in a meaningful way, my product delivers both the need to recycle and the want for something new.