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Shimano Cycling World

Winner - Gold

Competition: Spark:Space
Designer: Tim Kobe - Principal in Charge
Design Type: Experience
Company / Organization / School: Eight Inc.
Team Members: Lucinda Tay Studio Director Rob Mathewson Senior Designer Erik West Visual Design Director Genry Umali Junior Designer Abdul Basit Khan Senior Graphic Designer

Shimano has launched the worlds first Cycling World in Singapore to help visitors rediscover the joy of cycling. Eight Inc. has designed the experience to give visitors different perspectives on cycling. From informative historical exhibits to showcasing exhilarating cyclists 'point of view' videos that visitors can control.