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Windows Phone 8S

Winner - Spark!

Competition: Spark:Product
Designer: One & Co Design Team
Design Type: Product
Company / Organization / School: One & Co

The 8S embodies absolute harmony between the physical and digital experience. To achieve this, the design team imagined how a smartphone could encapsulate the essence of Microsoft’s Live Tile—an ever-changing, informational tile at the heart of the interface—and bring it to life in a physical form. This was accomplished by creating a square silhouette that reflected the thinness and lightness of the Live Tiles. Windows Phone 8S stays true to the Windows Phone design aesthetic with its soft yet square form. Technology has seen a revolution in which intelligent products can now look less serious and be more expressive. This is most apparent in the vivid colors of the Windows Phone 8S. The 8S has a playful twist that brings vivid color to the forefront by showing off a bright color "dip", giving the appearance of having been dipped in a bucket of paint. This creates stylish color combinations that capture a youthful and expressive demographic. Never before has hardware so perfectly portrayed the spirit of a software interface. The pure, refined form and vibrant colors of the Windows Phone 8S presents a dazzling launch vehicle for an audacious new operating system.