(Winner - Spark!)
Designer: Mr. Benoit Jacob
Design Type: automotive
Launch Year: 2013
Company / Organization / School: BMW Group
Viewed from the side, the exaggerated wedge shape, long drawn-out lines and the flat silhouette underscore the dynamics and fulfil the expectations of a sports car. From the front to the rear, the car has a very dynamic, three-dimensional appearance. Surfaces and lines overlap and interlock, a method known as ‘layering’. This joins all the surfaces harmoniously and allows compact and agile look. Its monolithic appearance lends the BMW i8 its extraordinarily powerful stature. The special sports car aspect of the BMW i8 is unmistakeable after just a glance at the spectacular scissor doors. The scissor doors – which swing upwards when opened – blend perfectly in the smooth lines of the aerodynamic bodyshell. From the inside, the doors emphasise the entire sporty character of the interior and guide the driver’s gaze forward. The sporty look of the exterior is continued seamlessly in the interior, where the layering principle creates a novel relationship between functionality and clear form. All elements are light and dynamically positioned. Lightweight construction is implemented visually; for example, the visible carbon elements in the door sill highlight its low weight. The centre console is aligned towards the driver. All the instruments and signs in the digital instrument panel, with its two large displays, are simple to use. Passengers all sit particularly close to the ground and the narrow lightweight seats provide reliable support and a high level of comfort even when cornering rapidly.