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SIMPLY

Winner - Bronze

Competition: Spark:Spring Concept
Designer: Sophie Cheam - SIMPLY
Design Type: Personal device
Company / Organization / School: Academy of Art University

SIMPLY has been created so that individuals afflicted with multiple food intolerances can have a risk-free dining experience outside their home. Seventy-five percent of those who suffer from this issue are frustrated with their inability to trust the ingredients in their meals. SIMPLY has a simple purpose and it is straightforward to use. It allows users to feel that they are in control of their health by virtue of ensuring that their meal is safe simply by scanning the food. Each device is set to the individual's set of food intolerances to ensure highly reliable trusted experience.