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Seoul City Identity

Winner - Bronze

Competition: Spark:Spring Concept
Designer: Sang Yun Noh
Design Type: Graphic, branding
Company / Organization / School: Hoseo University
Team Members: Sang Yun Noh

It is the re-branding of City Identity of the capital of the Republic of Korea. Seoul is composed of three elements: north of the river, Han river, south of the river, These elements combine to create the beauty of Seoul. With this beauty of harmony, I expressed Seoul's modern beauty. In addition to the pattern designed based on the shape of the Han River, we designed the graphic with various elements of Seoul. Through this, we established a new identity for Seoul.