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Fitbit Blaze

Finalist

Competition: Spark:Spring Product
Designer: Gadi Amit - President & Principal Designer
Design Type: Fitness Wearable
Company / Organization / School: Fitbit, Inc.
Website: http://www.newdealdesign.com
Team Members: Dan Clifton, Erik Askin, Susan McKinney, Ellise Smolenyak

Fitbit Blaze™ is a smart fitness watch built to help you make the most of your workouts. Expertly combining a versatile design that fits your personal style and the smart notifications that matter most – Blaze is the sleek timepiece that fits seamlessly into your life. Blaze’s unique modular design allows it to be paired with a variety of accessories – from bands to frames – so wherever you’re headed; Fitbit Blaze’s style matches your own. At its heart is an enhanced fitness experience, loaded with advanced features such as PurePulse® continuous wrist-based heart rate tracking, SmartTrack™ automatic exercise recognition and multi-sport modes, all designed to help you push your fitness further. Connected GPS delivers real-time activity stats, while FitStar™ on-screen workouts provide step-by-step guidance right on your wrist. Blaze’s long battery life of up to five days is matched with all-day activity and automatic sleep tracking, while delivering a carefully curated set of smart notifications designed to keep you connected to the things that matter most with call, text and calendar alerts.