Shell Child Carriers
Winner - Silver
Competition: Spark:Fall Product
Designer: Treasure Hinds - Designer + Partner
Design Type: Bicycle Accessory
Company / Organization / School: Anvil Studios, Inc.
Team Members: Greg Janky, Designer + Partner Alyssum Quaglia Sloan Coffin
The challenge was to reimagine that which isn’t traditionally associated with beauty—a bicycle carrier for children—and inject it with a sense of visual sophistication, whimsy, and playfulness to create an unforgettable and iconic product.The result is the Shell series rear-mounted and front-mounted child carriers. Created for Bell Sports, these child carriers are an exercise in opposition. Modern, ribboninfluenced lines are juxtaposed with a biomimicry-inspired Voronoi shell pattern. The articulating safety bar becomes the back legs of a standalone chair. The Shell carriers are a breeze to install yet meets all safety regulations. The carriers find their identity in the contrast between fun and safe. From the quickrelease mechanism that works for both the front and rear facing models to the high tech padding material, Anvil dedicated itself to the details. Energetic colorways, playful appointments, and innovative technology combine to create an intuitive, peoplefocused product that delivers the solemn strength of protection and the unbridled joy of a bike ride at the same time.