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PepsiCo Boutique Sensorium


Competition: Spark:Experience
Designer: Carlos Saavedra - Senior Director of Culture Marketing & Innovation, Leader of PepsiCo Creator
Design Type:
Company / Organization / School: PepsiCo Creator
Team Members: Shanna Parra, Senior Manager of Culture Marketing & Innovation and Leader of PepsiCo CreatorLAB

Led by Creator, PepsiCo’s Marketing Innovation, the PepsiCo Boutique Sensorium was a 90-minute interactive dining experience at Milan Design Week. The event demonstrated PepsiCo’s breakthrough capabilities and thought leadership in the Food & Beverage industry. The activation was led by an immersive theatrical performance that transported customers and consumers into a futuristic museum-meets-imaginarium driven by a multilayer environment of high tech and analog interactions within the future of dining. The event facilitated a hands on experience to generate excitement while showcasing ways to drive disruptive growth coupled with a carefully selected menu infused with products from PepsiCo’s portfolio.