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Andong Soju

Winner - Gold

Competition: Spark:Spring Concept
Designer: Jinho Kim - Core beauty of Korea
Design Type: Package
Company / Organization / School: Hanseo University
Team Members: Jinho Kim & Ha Hyeonjeong

The motive of design is white porcelain of Korea. Simple and austere white porcelain is the core beauty of Korea. In addition, the product is made of Hanji, the Korean traditional paper. Hanji is made of paper mulberry which lasts for more than a thousand years. These features of material express the value of our design. and we have designed bottle in a form of water droplet that is reminiscent of distillation. This form of bottle was designed for foreigners who are not familiar with drinking manner. All the material and form of the package is based on the traditional elements of Korea.