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Semiconductor Rider

Winner - Gold

Competition: Spark:Experience
Designer: Matthew Hong
Design Type: UX
Company / Organization / School: Samsung Electronics

When people hear about ‘Semiconductor’ most people think it’s very difficult and involves complex technology, so to solve this problem, we created a solution that takes people on a virtual tour inside the ‘Semiconductor’ and intuitively show what it’s made of. Once people step inside a room (that looks like an elevator) with walls covered with 30 LFD screens, 3 minute long video that contains a virtual tour will play.