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Mercedes-Benz F 015 Luxury in Motion

Winner - Gold

Competition: Spark:Transport
Designer: Mercedes-Benz Team
Design Type: Research Vehicle
Company / Organization / School: Mercedes-Benz; Daimler AG
Website: http://www.mbrdna.com

With the F 015 Luxury in Motion, Mercedes-Benz is presenting the autonomous luxury sedan of the future. Its revolutionary interior concept transforms the car into a digital retreat and experience space that offers people new freedoms to make individual use of their time on the road. Equipped with large, interactive LED surfaces front and rear and a high-precision laser projection system, the vehicle communicates and interacts with its surroundings, thus offering added value not just to its passengers, but also to other road users. The focus is always on people, their needs and desires. The F 015 research vehicle goes well beyond the purely technical realization of autonomous driving. Two aspects are fundamental to the future scenario developed on an interdisciplinary basis: time and space as luxury commodities of the future.