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Johnny's Fine Foods

Winner - Bronze

Competition: Spark:Fall Concept
Designer: Samyukkta Murali
Design Type: Logo and Identity
Company / Organization / School: Savannah College of Art and Design
Team Members: Professor: Heather Buchanan

Johnny’s Fine Foods is a spice brand established in the 1950's. They now have a wide range of products from seasoning salts and master blends to dressings and marinades. While Johnny's expanded their product range, their identity has remained the same. To appeal to a new market, a major rebranding was required. Johnny's is centered around fresh, quick and healthy ingredients that contributes to creating a tasty meal. The whole persona provides an opportunity to reposition Johnny's as the best choice for health conscious individuals with a refined palette.