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BMW 7 Series

Winner - Silver

Competition: Spark:Transport
Designer: BMW Group Design n/a
Design Type: Automobile
Company / Organization / School: BMW Group
Website: http://www.bmwgroup.com

The new BMW 7 Series represents a combination of sporting refinement, exclusive elegance, high-tech and top-class craftsmanship. The front of the new BWM 7 Series radiates natural presence. The most conspicuous design element is the large and upright kidney grille. The headlight contours are geometrically connected with the kidney grille and underline the width of the front. In the side, well-balanced proportions and powerfully controlled surfaces create a harmonious combination of hallmark BMW dynamics and poised appearance. A flowing roofline and finely sculpted lines elegantly stretch this model’s silhouette. Emerging horizontally from the Air Breather, a chrome finisher adds a stylish highlight but also underlines this model’s low center of gravity. Typical BMW L-shaped taillights with fully illuminated LED bars provide the rear with a high-tech appearance. The horizontal alignment of all rear elements emphasizes the wide stance of the car. Inside, top-quality surfaces embrace the passengers, generating a luxurious travelling atmosphere. The cockpit with its uncluttered/intuitive structure is slightly inclined towards the driver: this is the BMW 7 Series interpretation of the typical BMW driver orientation. In the rear, passengers enjoy the comfort of generous spaciousness and a range of exclusive entertainment options.