Galleries

Back to: Galleries // 2014 Spark:Transport // Kestrel Family Design Language

<< Previous Entry    Next Entry >>

Kestrel Family Design Language

Winner - Gold

Competition: Spark:Transport
Designer: Design Team
Design Type: Bicycles
Company / Organization / School: Anvil Studios, Inc
Website: http://www.anvil-studios.com
Team Members: Greg Janky, Designer + Partner, Anvil Studios Treasure Hinds, Designer + Partner, Anvil Studios Sean Horita, Independent Design Contractor Yu Waymen

To reclaim lost market share and industry leadership, we designed an iconic family embodying Kestrel's legacy of aerodynamics and forward motion. Leading with the 4000LTD, knife-like edges, accentuated joints, and notched-out detailing create a bold, recognizable profile. We then transformed the unassuming RT1000 roadbike into an agile, elegant expression of speed. Challenging the straight-tube construction of superlights, at 780g the sculpted efficiency of our LegendSL is the lightest, stiffest Kestrel ever made.