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Clarity and Simplicity – SOM’s Rebranding

Winner - Silver

Competition: Spark:Graphic
Designer: Lonny Israel - Associate Director, Branding, Identity, Graphics
Design Type: Branding
Company / Organization / School: Skidmore, Owings & Merrill LLP
Website: http://www.som.com
Team Members: SOM Graphics Studio

Skidmore, Owings & Merrill LLP has undertaken a redesign of their identity – a comprehensive approach to all communication tools from their logo to website, portfolio templates and every day forms. Every piece of correspondence has been designed to represent one of architecture’s most important design practices. SOM’s internal website was produced to launch the identity system to all employees, creating easy access to communication materials including: templates; guidelines and forms among many other resources.