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Pinterest Unplugged

Winner - Bronze

Competition: Spark:Communication
Designer: peter donnelly - Executive Creative Director
Design Type: Graphic Design/Digital
Company / Organization / School: Westfield Brand Studio
Team Members: Design Firm: Westfield Brand Studio Digital Strategy: Betsy Burkett Executive Creative Director: Michaela Brockstedt Digital Creative Director: David Hildebrand Copywriter: Jill Blackford Designer: Corey Surovek Visual Merchandising: Johnathan Nichols, Michaela Brockstedt Strategy Firm: Attention Multimedia: Sarah Richardson & Magda Gonzalez Video/LED Design: Kyle Chesser & Jesse Sorin Photographer: Trinette Reed Production Manager: Paula Gambina

As part of the campaign to celebrate Westfield UTC's recent $180 million renovation and this new resort-inspired retail destination, Westfield UTC partnered with Pinterest to showcase, what may be the first in-center Pinterest board, for an "Escape Everyday" Giveaway. This 200-square-foot plus set featured products from top Westfield UTC retailers and tied back to an online Pinterest contest where customers created their own "Escape Everyday" boards. The winner received the full collection of products from the in-center board.  The Pinterest "Escape Everyday” campaign not only generated excitement and interest, but resulted in hundreds of contest entries, thousands of social conversations and significant coverage from various tech, marketing, investment and business publications, including Mashable and PandoDaily. http://mashable.com/2012/11/26/pinterest-board-mall/