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Discover San Francisco Poster

Winner - Gold

Competition: Spark:Communication
Designer: Mr. Earl Gee - Creative Director, Designer, illustrator
Design Type: Poster
Company / Organization / School: Gee + Chung Design
Website: http://www.geechungdesign.com
Team Members: Paper: Neenah Paper Printing: Seizure Palace

We were one of five designers asked by Neenah Paper to create a poster for distribution at HOW Design Live in San Francisco. Our strategy was to create an image that would introduce out-of town-attendees to the scenic wonders that San Francisco has to offer in an a way that encourages participation and engagement. Our solution utilizes illustrations and images of San Francisco’s iconic landmarks to create the city’s name in letterforms, providing a typographic tour of San Francisco. Each landmark is keyed to descriptive text at the bottom of the poster, enabling viewers to discover useful facts and figures about the city. We hope viewers will enjoy the unusual combinations and unexpected juxtapositions of typography and illustration. The poster was successful in introducing conference attendees to the major landmarks of San Francisco in an engaging manner.