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HTC 10 Mobile

Winner - Spark!

Competition: Spark:Spring Product
Designer: HTC Design Team
Design Type:
Company / Organization / School: HTC

Materials dictate people’s first impressions of a product, and in this area the HTC 10 flagship phone literally shines. Wrapped in military-grade aluminum and finished with zirconium bead blasting for a premium feel and appearance, the new phone is a deliberate celebration of metal. Defining the design is the 10’s immediately recognizable and distinctive visual feature: the 3.3mm chamfer that runs around the outer edge and gives the phone a bold new silhouette. The chamfer accentuates the iconic curved back of earlier HTC models, which gives the phone a comfortable, yet precise, feel in the hand. The glass in front is rounded along the edges to make an elegant transition from the metal. The 10’s exterior is comprised of just two pieces, metal and glass. Fewer parts results in smaller tolerances, and therefore a more premium feel. The chamfer gesture continues into all of the 10’s small details. Buttons, camera trim, speaker openings and the USB-C port are all treated with a chamfer that complements the phone’s contour. The power button, also made of aluminum, has a purposefully defined surface texture that makes it quickly identifiable at the faintest touch.