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LIFEWTR Series 1

Finalist

Competition: Spark:Communication
Designer: PepsiCo Design & Innovation PepsiCo Design & Innovation
Design Type: Packaging
Company / Organization / School: PepsiCo Design & Innovation
Website: http://http://design.pepsico.com
Team Members: PepsiCo Design & Innovation Lloyd & Co

LIFEWTR is a premium bottled water brand that exists to advance and showcase sources of creation and creativity. The bottle serves as a canvas for art and design featuring rotating label motifs created by emerging artists. The brand's biggest equity – the label – will serve as a platform for emerging and developing artists to be seen and discovered on a broad scale, and their work will serve as a spark of creativity and dose of inspiration and creative uplift. Released in a series of three, with label designs refreshing quarterly, LIFEWTR bottles will feature different creators’ work to introduce distinct expressions of creativity. The first series features the work of: MOMO, Craig & Karl, and Jason Woodside. MOMO is most recognized for his vivid, large-scale murals in public spaces, made with homemade and adapted tools, and seen most notably in Jamaica, Italy and the United States. Craig & Karl are a transatlantic duo, with Craig based in New York and Karl in London, who collaborate to create bold work which communicates simple messages in a thoughtful and humorous way. Jason Woodside’s large-scale works infuse optimism through color and design and have appeared in New York, Paris, Los Angeles and Sydney.