Jochen Backs

Jochen Backs, Principal Industrial Designer, Camelbak
Jochen recently assumed design leadership of the iconic brand, Camelbak. Prior to that position he was principal at Studio Backs, founded in 2001. Before Studio Backs, Jochen was the Principal Industrial Designer for Design Continuum San Francisco, where he designed and directed projects for various companies including Logitech, Vestel, BioMerieux and Sunbeam. His role at Design Continuum included building and mentoring the industrial design team, project management and business development.

Prior to Design Continuum, Jochen was a Senior Industrial Designer with IDEO Product Development for 10 years, where he designed a diverse range of products for clients including DELL, NEC, Medtronic, Steelcase and Samsung Electronics. Prior to IDEO, Jochen was designer with TEAMS Design, where he designed tools for BOSCH and Electrolux, kitchen accessories for Leifheit and Silit.

Jochen’s creative direction provides the vision for all types of products and product experiences. Jochen teaches Data X: New Interactive Experiences at CCA.