Kraig Kessel


Kraig Kessel, AIA, NCARB, Co-Founder, Kraido

A licensed architect, Kraig has spent the majority of his 30-year career specializing in the development of branded environments and international signage programs for numerous industries, including quick service restaurants, financial services, specialty retail, and petroleum. Kraig co-founded his own company in 2010, called Kraido, which creates branded environments and develops customer experiences that are strategic, innovative, and practical. He is the strategic and creative lead on all branded environments components for Wells Fargo, and spearheaded the development of a comprehensive brand program for Alltown Market, which includes brand strategy as well as design of the following brand components: store interiors and architecture, signage, packaging, uniforms, and fixtures. Most recently, Kraig directed the development of a new retail petroleum brand for HELE, which entailed retrofitting 40 locations in the Hawaiian islands for PAR Hawaii.

Kraig began his career at Bass/Yager & Associates in Los Angeles where he was instrumental in the design of a new ground-up and retrofit program for Sohio Oil Company, which was subsequently acquired by BP. Kraig was then the Managing Director of the Retail Branding Group at Addison from 1995 to 2004, where he was responsible for the overall strategic and creative direction on projects for Domino’s Pizza, AAA, Wells Fargo, White Hen Pantry, Clark Oil, Ipiranga (second largest petroleum retailer in Brazil), and Chevron.