Spark>Experience Design HQ
IMPORTANT: The Spark Experience deadline Has Been Extended to Midnight, October 27!
The Spark team has launched another unique design competition — our 7th. This relatively new discipline goes under several names, like Service Design, UE, UX, XD and Experience Design. It’s about analyzing, designing and improving the user’s experience, from the beginning of the development cycle through design, manufacture, marketing, sales, to the showroom interiors, interfaces, graphics, through service and ultimate disposal.
This is new territory for design awards. Spark wants to see — through your entries — the experience of designing experience. Everyone — clients and consultants both, are affected by going through this process. It has to change you, and we want to know how.
This all-encompassing, holistic approach is being applied by all sorts of design practices. Well-known product designers, architects and interior designers have dedicated staff to this growing area, and many major companies consider their Chief Experience Officer as their highest design title.
Spark is honored that Ravi Sawney, Chairman of RKS, has agreed to Chair our first Experience jury. Ravi has written extensively on the topic and is gathering a jury to judge the entries in October.
Spark is international in scope and accepts entries from all designers, everywhere. The Criteria and Mission are shared by all Spark competitions. Spark>Experience is for professional designers only. Student work is submitted into Spark>Concept.
The Spark>Experience Design competition is currently accepting entries. The Standard Deadline is September 15, and the Late Deadline is October 10. Finalists will send their work or displays to Spark from October 14-25. The Spark Awards Celebration will follow in January.
The Competition will be judged along the same lines as other Spark events—same Criteria, Categories, website and branding. Spark is a two-phase competition. Phase 1 chooses Finalists. Phase 2 chooses Winners.
Spark juries are new for each competition, international and come from across the spectrum of design disciplines, media, educators and experts.
Entrants will upload three 1 mb images of their work, plus a 50-word short description, and a longer description of up to 250 words. Video is also recommended, via Youtube only. All entries and their descriptions must be in English.
The Phase One jury will review entries at each deadline (Early and Standard). Status will be announced as judgments are determined. Finalists will pay a “hanging fee” to proceed in the competition, and send their work, model or high-quality display board to the Jury site in San Francisco, California. Winners are responsible for a Winners Circle Service charge, which covers various marketing and winner benefits.
Quoting from Wikipedia, “Experience design is the practice of designing products, processes, services, events, and environments with a focus placed on the quality of the user experience and culturally relevant solutions. An emerging discipline, experience design draws from many other disciplines including cognitive psychology and perceptual psychology, linguistics, cognitive science, architecture and environmental design, haptics, hazard analysis, product design, theatre, information design, information architecture, ethnography, brand strategy, interaction design, service design, storytelling, heuristics, technical communication, and design thinking.”
“Service design is the activity of planning and organizing people, infrastructure, communication and material components of a service in order to improve its quality and the interaction between service provider and customers. The purpose of service design methodologies is to design according to the needs of customers or participants, so that the service is user-friendly, competitive and relevant to the customers.”