Spark Experience

Experience3-72

SPARK EXPERIENCE DESIGN AWARD HEADQUARTERS

Welcome to Spark, Experience Designers!

The Spark Experience Awards are part of a series of eight exciting competitions created to promote great design and designers. We invite everyone to participate—designers, art directors, architects, engineers, teachers, design firms, manufacturers, institutions, ad agencies and entrepreneurs may enter, interact and enjoy Sparking. The world’s greatest designs have a home at Spark.

Spark Experience is focused on Experience Design. This relatively new discipline goes under several names, like Service Design, UE, UX, XD and Experience Design. It’s about analyzing, designing and improving the user’s experience, from the beginning of the development cycle through design, manufacture, marketing, sales, to the showroom interiors, interfaces, graphics, through service and ultimate disposal.

Designing customer engagement employs an all-encompassing, holistic focus. It may be applied to all sorts of users in every system and industry. This exciting multi-discipline endeavor is clearly a mission-appropriate topic for Spark—and an Award we are excited to offer to our community.

Definitions
Quoting from Wikipedia, “Experience design is the practice of designing products, processes, services, events, and environments with a focus placed on the quality of the user experience and culturally relevant solutions. An emerging discipline, experience design draws from many other disciplines including cognitive psychology and perceptual psychology, linguistics, cognitive science, architecture and environmental design, haptics, hazard analysis, product design, theatre, information design, information architecture, ethnography, brand strategy, interaction design, service design, storytelling, heuristics, technical communication, and design thinking.”

“Service design is the activity of planning and organizing people, infrastructure, communication and material components of a service in order to improve its quality and the interaction between service provider and customers. The purpose of service design methodologies is to design according to the needs of customers or participants, so that the service is user-friendly, competitive and relevant to the customers.”

Timeframe
The Spark Experience competition is currently accepting entries. The Standard Deadline is September 22, and the Late Deadline is October 10, EXTENDED TO OCTOBER 17, 2014. Finalists will send their work or displays to Spark from October 18-31. Judging will take place November 1. The Spark Awards Winners will be announced shortly afterwards.

Process Synopsis
The Experience Competition is judged along the same lines as other Spark competitions—same Criteria, Categories, website and registration system.

In Phase 1, Spark Experience is entirely “virtual.” That is, it is entered, conducted and judged online, over the Spark website. No materials, boards or designs are delivered to Spark in Phase 1. If your work is adjudged a Finalist, it will be included in Phase 2.

For Phase 2 we do ask for physical examples of the entries– actual products, models, display boards, etc. You will need to ship these to the jury site. (Shipping destination announced in September.)

All registrations and entry uploads must be completed at: https://competitions.sparkawards.com/