SPARK COMMUNICATION CATEGORIES
Spark has a very open entry system, for every possible type of design within the disciplines covered. Thus, we have listed a large number of categories. Sometimes, a design may fit more than one category. Categories are listed here so a designer feels that their work is appropriate and welcome.
Yes—the choices can be overwhelming. But don’t worry about choosing the “best” one when registering. Everything is judged on its merits. Designs are not judged within a category, but rather, in the context of our Criteria. We can have any number of winners—or none, in any given area. All depends on the quality of the work, and the design sensibility of jury. That’s why we work hard to find tough, fair and collegial judges.
Any communication design may be submitted, including designs previously submitted to Spark competitions.
Print: publishing, media, books, art books, posters, brochures, documentation, advertising, direct mail, outdoor
Corporate and financial, annual reports, internal publications
Wayfinding, signage, informational kiosks and terminals, environmental
Point-of-sale (POP), sales packaging (all products & services, consumer and industrial)
Boxes, containers, shipping cartons
Promotional displays, exhibitions, 3D graphics
Packaging materials, innovative applications
Packaging graphics, labels, branding
Information system integration, usage
Branding and business strategy and organization