Arnold Wasserman, AllSpark Chair


Brief Comments on the AllSpark Winners at the Spark Celebration in San Francisco

Tonight we present the ALLSPARK Platinum Awards … A combined jury of all the SPARK AWARDS judges. selected these three as the “Best of the Bests” of all the 2014 winners:

Cultura_bookstore(1) / Fernando Guerra

A Space design by Marcio Kogan – Architect and studio mk27 , Sao Paulo, Brazil– This is what environmental psychologists call a centripital space … A space that compels people inward … Like a visceral tractor beam … The designer says: This is a bookstore as a meeting place  at Iguatemi shopping mall in Sao Paulo. More than just merely a place to shop for a book but an inviting place to stay and hang-out.

A Medical Device design by Mike Hanuschik – Director of Design at  Intuitive Surgical, Sunnyvale, CA– Hardly any socio-technical field is more in need of … And is actually undergoing … more redesign … than wellness, health care and medical treatment … In policy, delivery and technological innovation. Da Vinci XI sits at the cutting edge of this transformation of the health field. Compared to traditional ‘open’ surgery, Minimally invasive surgery causes less pain, fewer complications, and a quicker recovery.

The da Vinci Xi Surgical System acts as a natural extension of a surgeon’s eyes and hands. By combining cutting-edge robotics, 3D stereoscopic vision, and intuitive interface controls it gives patients options for minimally invasive procedures that would otherwise be performed as open surgery.

This final ALLSPARKS awardee lies at the opposite end of the technological spectrum … Beyond low tech … It is almost no tech … Its tools are among the earliest humans first used to make expressive marks on surfaces… Chalk on slate… using one of the oldest expressive forms of art: calligraphy This student concept design is by DangerDust,  the name of two Anonymous Chalkboard Graffiti Artists at Columbus College of Art and Design in Columbus, OHIO.
The anonymous duo vandalize chalkboards with beautiful art in the middle of the night.  Every week they create a new chalk masterpiece based on a quotation to inspire their peers.

They set it up somewhere in the school and then come back and erase it and do a new one. As they put it: “We love the idea of taking something ordinary and making it into something special.”

Their motto is “VANDALS SINCE 2013” To get an idea how wonderful this work is you must, as soon as we are finished here, take out your phone and go to #dangerdust for their twitter feed or to their etsy store or their youtube videos. Thank you and now let’s go celebrate design.
Arnold Wasserman Comments at the 2013 AllSpark Awards Celebration, San Francisco

Salient Trends in Design

This year’s AllSpark Platinum awards demonstrate again the breadth of reach as well as the depth of maturity of design today. The AllSpark jury selected three best of the best of the 170 Spark winners. In these AllSpark designs we can see three of the most salient trends in design at this moment:

The first trend is TRANSITION DESIGN: This design addresses a traditional category – automotive – with an artifact that is shiny, fast, glamorous, exclusive, makes sexy noises and costs a lot of money.

This design applies technology, material science and aspirational esthetics to advance personal mobility along the pathway toward sustainable production and consumption .

This automotive AllSpark winner is BMW’s i8 plug-in electric hybrid performance car, Design Lead, Benoit Jacob

The second trend is SOCIAL INTERVENTION DESIGN: This pilot experience design project in Holland helps families break the cycle of long term poverty. It applies information, communication, interaction and experience design methods to address a complex, wicked problem that has social, economic and political impact for large numbers of marginalized people.

This design creates a context where social workers learn how to use design tools for greater efficacy and recipients become self-aware problem solvers who begin to view themselves as agents on their own behalf rather than helpless dependents of the state.

This experience design AllSpark winner is titled DOOR-TO-DOOR FOR CHANGE: Breaking the Cycle of Poverty, Creative Director, Lea Ward.

The third trend is EMPATHIC DESIGN: This medical device design addresses the standard exam routine for breast cancer that women must undergo on a regular basis. The designers takes notice of women’s feelings of discomfort, anxiety and embarrassment associated with the exam.

The design solution elegantly marries insightful observation and sensitive personal aesthetics with diagnostic, health tracking and analytics technologies.

This medical device AllSpark winner is titled HEART 2b, designed by students Junyoung Park & Hyemin Bae

We are pleased to present the 2013 AllSpark Platinum Awards for these three exemplars of TRANSITION DESIGN, SOCIAL INTERVENTION DESIGN and EMPATHIC DESIGN.

The Scope, Scale and Reach of Design Today
Arnold Wasserman Remarks at the AllSpark Platinum Design Awards Celebration
San Francisco, 02.15.13

One often hears it said that we are living in a new golden age of design. A lot of evidence would seem to bear that out.

Consider scope: Witness the breadth of fields in which designers now operate these days, not as technical servants but as thought leaders, activists, agents of change and innovation partners together with not only private industry but with government at national, state and local levels, with civil associations, NGOs, International organizations and philanthropies.

Complex, wicked, socio-technical systems problems that as recently as ten years ago would have been at the outer edge of design practice are now at the very center.

“Design to Improve Life” has become our call to action.


In addition to our traditional roles as creators and communicators of material culture, we work today on public policy, humanitarian design, public interest programs, design-based K-12 learning, sustainable production and consumption, resilient metro regions, deep local economic development, national creative sector development, professional field building, organizational design, and on and on.

Consider scale: Witness the explosive growth of the design professions worldwide.
Today, China alone has more than 400 design schools graduating over 10,000 product designers and 12,000 media designers each year.

Consider breadth: Not only better trained than ever before in their vertical sectors of specialization, today’s designers move easily across sectors, aided by literacy in cross-cutting disciplines like design research, ethnography, interaction, new media, social technologies, human-centered innovation, materials science and sustainability.

Consider depth: Witness the plethora of venues internationally for design conferencing, discourse and news. The professional association programs of IDSA, ICSID, AIGA, AIA, and SIGCHI. Great private organizations like DMI in the U.S., DESIGN INDABA in South Africa and INDEX in Denmark, plus government supported design centers worldwide, plus web supersites and portals, like CORE 77, DEXIGNER, DESIGN MIND, FAST COMPANY’S CO.DESIGN, 3RINGS and more.

Witness the ever increasing number of superb quality design award competitions like IDEA, Good Design, BRAUN PRIZE, iF,  DESIGN INDABA, INDEX Copenhagen, countless corporate design competitions… and, of course, the SPARK AWARDS.

Witness the ubiquitous adoption of Design Thinking and UX (User Experience) not just as memes but as embedded practice by other disciplines in the private, public, civil and academic spheres.

In this rush of design there is a lot of noise. But there is also a wealth of superb quality signal as well. Witness the Spark award winners you see around you here this evening.


Given all this evidence and more, you could believe that ours is indeed a golden age of design.

But you would be wrong.

Gold, my dear, is so 2012!

Tonight we inaugurate the PLATINUM ERA OF DESIGN
By honoring the three Best of the Best of the Best of this year’s Spark winners:


The winners are—
See Better To Learn Better
, by Yves Behar, fuseproject
Tesla Model X, by Franz von Holzhausen
Blooming, by Sujin Hwang

AllSpark Winners Video >HERE


Arnold is Founding Partner and Chairman of the innovation consultancies Collective Invention based in San Francisco and the Idea Factory based in Singapore. He has held the positions of Vice President of Corporate Industrial Design/Human Factors at NCR, Xerox, and Unisys Corporation. He has also been Dean of Pratt Institute’s School of Design, Senior Fellow for Design Strategy at IDEO and Director of Design for the Raymond Loewy design office in Paris.

He has been a pioneer in the practice of user-centered, interdisciplinary innovation strategy and was named a “Master of Design” by Business Week magazine. He writes and lectures frequently on design, strategy, innovation and management.

Arnold has received numerous international awards for his designs of business equipment and consumer products. IDSA (Industrial Designers Society of America) has presented him with its Bronze Apple Award for organizing the first national conference on universal design. Carnegie Mellon University has presented him with its Distinguished Alumnus Award. He has served as chairman of the jury for Business Week’s Industrial Design Excellence Awards competition.

Arnold also serves on the Professional Advisory Board of Carnegie Mellon University. He serves on the International Advisory Panel of Singapore’s Ministry of Information, Communication and the Arts and on the jury and advisory board of Singapore Design Council’s annual “President’s Design Award.” He was Principal Advisor for the ICSID 2009 World Congress in Singapore where he originated the Congress theme: DESIGN2050. He has been a member of the World Economic Forum Global Agenda Council on Design, a consultant to the World Business Council on Sustainable Development and a consultant on innovation strategy to the governments of Taiwan, Colombia and Mexico. He is a member of the advisory board of the New Orleans Center for Creative Arts.

Arnold helped fond and  has been jury chairman and international advisor of Copenhagen’s INDEX: Design Awards since its origination in 2005. This major international design competition, conference, and exhibition awards “Nobel Prizes” for Design To Improve Life.

He holds a Bachelor of Arts degree in industrial design from Carnegie Mellon University and a Master of Arts degree in design history and theory from the University of Chicago.