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 Top branding guru (and Spark Council Member) Marty Neumeier's brilliant take on branding--and why companies need “radical differentiation” to create lasting value. At better bookstores everywhere, or visit: better bookstores everywhere, or visit: Zag: The Number One Strategy of High-Performance Brands  And check out Marty's new seminar series on the ins and outs of Zagging: Zag Week In an age of me-too products and instant communications, keeping up with the competition is no longer a winning strategy. Today you have to out-position, out-maneuver, and out-design the competition. The new rule? When everybody zigs, zag. Here's your chance to bridge the brand gap, learn to zag, and get a jumpstart on your own brand messaging in this idea-packed series of workshops led by Marty Neumeier and his associates from Neutron. Three one-day sessions are designed to fill the void left by expensive university courses that lag behind today's blistering pace of change. At Zagweek you'll get the latest thinking on brand, business, innovation, and design. Workshops are presented in a concise, entertaining format that gets you going fast and lets you unpack valuable content for years to come. The workshops are designed for all professionals engaged in building brands, including brand managers, marketing directors, designers, strategists, communications directors, account planners, web designers, product designers, creative directors, PR specialists, marketing and design instructors, CEOs, and entrepreneurs. A key benefit is the chance to collaborate with professionals in other companies, other industries, and other roles to get a broad view of the brand-building process while expanding your business network. www.zagweek.com
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