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 “Design is the new advertising” says branding pioneer Marc Gobé in his new book, Brandjam: Humanizing Brands Through Emotional Design, in which he advances the theory that we are now living in an emotionally driven economy. “Brands need to adapt to consumer choices in this new world and provide emotional experiences in order to be irresistible,” Marc Gobé is the founder, Chairman, and CEO of Desgrippes Gobé, one of the world’s top ten brand image creation firms. Responsible for Coca-Cola’s new worldwide identity and packaging design, he is the author of the business bestsellers Emotional Branding and Citizen Brand. Brandjam is available at better bookstores everywhere, or visit: Brandjam: Humanizing Brands Through Emotional Design. 
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