Design Type:  Product: Electronic/Telecom

Designer:  RKS Design Team

Today’s cell phones have evolved and expanded into do-everything power tools. These phones have begun to lose sight of their original intent: to provide quick and easy phone access no matter where you are. As beautiful as the iPhone is, it’s hard to tell it from the iPod Touch. There’s nothing in the iPhone’s form that communicates it’s a cell phone. And sometimes, a cell phone is all you need. The Mimique is a response to feature-heavy cell phones that have evolved to the point that you can barely tell they are phones. Our designers conceived of next generation touch-screen cell phone that called back to the cell phone’s early roots. The Mimique’s shape playfully mimics old-school phones that had exposed antennas. The sleek shape of the phone is designed to fit comfortably into your hand and slip easily into a pocket. But where the Mimique really sets itself apart is that it is designed to take advantage of the new, open-source cell phone technologies being developed by Google and the Open Handset Alliance. This barrier-breaking technology would allow users to customize their phones to work and look exactly the way they want. For some, this may mean merely downloading a variety of “skins” to change and personalize the phone’s graphic interface to match their mood or preference. For others, it will mean downloading specialized features. Best of all, it means that you’ll no longer be forced to pay for features you don’t want. You get to pick and choose exactly the features you want to create your own perfect phone. The combination of open source software and touch-screen technology will make the Mimique easily upgradable. Today, if someone comes out with new cell phone features, you have to buy a new cell phone to get that feature. But with the Mimique, you’ll just download the new feature to your phone and you’re good to go. This will greatly extend the lifespan of the phone itself, because the features are never locked into the design. With the Mimique, you’ll always have the newest, coolest phone on the block, because it’s the one phone designed to be everything you want and nothing you don’t. Designed for users who don’t take themselves or their phones too seriously, the eye-catching Mimique is poised to play a whole new game.