SAM LUCENTE


VP Design, the Hewlett-Packard Company, Sam works at the intersection of design, innovation and customer experience, leading HP’s design practice in creating world-class designs. His work entails building a community of design professionals that use design as a strategic business tool and infuse the company’s products and services with a unique HP look and feel. This drives efficiency, makes offerings more competitive and creates a better experience for HP’s customers.

Prior to joining HP, Lucente led his own design company, providing consulting services in the area of integrated hardware and software design. He also provided creative consultations on web-based experiences, web utilities, wearable devices and mobile computers for companies such as Nissan and Nokia.

Among his other roles, Lucente has also acted as director of User Experience in the Technology Group at Netscape, where he managed a team of 30 designers responsible for the user interface of client and server products, including Netscape’s browser and email offering. At Netscape, Lucente played a critical role in “Constellation,” an advanced technology and design effort that won Best of Show at Comdex in 1996.

Lucente began his career at IBM, where he led the ThinkNExt advanced design and development team which was responsible for a number of highly successful design, branding and technological innovations. He was the lead industrial designer on the ThinkPad 560 and 710, also known as “The Butterfly,” and he pioneered the “Leapfrog” limited production concept computer.

Lucente is a frequent speaker and lecturer at universities, conferences and design symposiums. His work has been recognised with major design awards and is in permanent collection at the San Francisco and New York MOMA, the Smithsonian National Design Museum and other collections. Lucente graduated magna cum laude from the College of Design, Architecture and Art at the University of Cincinnati.