MARTY NEUMEIER

Marty is president of Neutron, a San Francisco firm that coaches companies in the process of brand-building. A designer and writer since the 1970s, he has operated a full-service design firm, worked as an editor at Communication Arts, managed a software packaging consultancy, and published Critique magazine before launching Neutron 2003.

Marty is the author of the bestselling book, The Brand Gap, as well as The Dictionary of Brand. He serves as a director on the AIGA national board, and on the board of AIGA’s Center for Brand Experience.